Our Use of Cookies
When you visit a 52Times LLC website, we will use cookies to give you the best experience on our website (and to keep it free!). Cookies are small text files stored on your device. The information collected does not usually directly identify you; oftentimes, the information is tied to a cookie ID, advertising ID, IP address, or similar online/device identifier.
The specific types of cookies served through our website and the purposes they perform are described below.
Strictly Necessary Cookies
These cookies are necessary for our MFI sites to function or to enable our affiliate program, and cannot be switched off in our systems. They do not store any personally identifiable information.
These cookies are set in response to actions made by you which amount to a request for services (e.g., submitting an MFI site URL into your browser, clicking an affiliate link to one of our marketing landing pages).
They ensure the proper technical functioning of such service (e.g., carrying out necessary transmissions over the internet, ensuring proper attribution to affiliates who have referred you, showing a website version that has a broadband-related data quantity corresponding to that of your Internet connection, changing from http to https as appropriate, etc.).
More Information on Affiliate Program Cookies: Where you have landed on one of our pages due to a link provided by our trusted affiliates, a cookie is set by our referral marketing provider as necessary for the affiliate to get credit for referring you and for you to get any bonuses or rewards that the affiliate may have offered you for following their referral link. These cookies are what are called ‘third-party’ cookies since they are set by Ambassador, our affiliate marketing platform. They are listed in the following table. If you do not allow these cookies (e.g., through browser settings or our cookie privacy manager), some parts of the site will not work.
| Name | Purpose | Provider | Expiration |
| OptanonConsent | Used to remember your cookie preferences | jasmine.coach | 1 year |
| __cfduid | Improves the performance and security of our website through our use of Cloudflare | jasmine.coach | 30 days |
| mbsy [followed by a 36 character unique identifier] | Used by our affiliate marketing platform Ambassador | mbsy.co | 30 days |
| jasminecoach | Used by our affiliate marketing platform Ambassador | mbsy.co | 30 days |
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies may collect IP address and generate a randomized unique identifier to analyze how frequently a visitor revisits the same site and other metrics such as page views, referral website (i.e., which site the visitor came from), and bounce metrics. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.
| Name | Purpose | Provider | Expiration |
| _gat | Enables our use of Google Analytics | jasmine.coach | 1 minute |
| _gat_[ followed by a 13 character ID] | Enables our use of Google Analytics | jasmine.coach | 1 minute |
| _ga | Enables our use of Google Analytics | jasmine.coach | 2 years |
| _gid | Enables our use of Google Analytics | jasmine.coach | 24 hours |
| mfl-forms | Used by Google Analytics to track the effectiveness of our online marketing campaigns | jasmine.coach | 30 days |
| _vwo_uuid_v2 | Used to understand the performance of our website using Visual Website Optimizer | jasmine.coach | 1 year |
| JSESSIONID | Used by New Relic to understand the performance of our website | nr-data.net | When browsing session ends |
| omSeen-[followed by a unique combination of 20 alphanumeric numbers] | Used by our use of OptinMonster to understand returning visitors to our website | www.jasmine.coach | 30 days |
| _omappvs | Used by our use of OptinMonster to understand returning visitors to our website | www.jasmine.coach | 3999 days |
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. The purpose of these cookies is to provide you with a more personalized experience on our site based on your previous visits and selections, such as language preferences, remembering log-in details, and other conveniences. If you do not allow these cookies, then some or all of these services may not function properly.
| Name | Purpose (my version) | Provider | Expiration |
| __smToken | Used by our use of Sumo marketing tools | www.jasmine.coach | 1 year |
| __smUser | Used by our use of Sumo marketing tools | www.jasmine.coach | When browsing session ends |
| vuid | Used by Vimeo when we show you videos on our website | vimeo.com | 2 years |
| __cfduid | Used by multiple providers to improve the performance of various services we use | bufferapp.com appboycdn.com ontraport.com onetrust.com | When browsing session ends |
Targeting Cookies
Targeting cookies are a primary way that websites are kept free. These cookies may be set through our site by our advertising partners, who may be separate controllers of the data obtained. The cookies work primarily through uniquely identifying your device (e.g., advertising ID, IP address, geolocation), and used to build a profile of your interests and show you relevant adverts on our sites and other sites. If you do not allow these cookies, you will experience less targeted advertising.
| Name | Purpose (my version) | Provider | Expiration |
| __smVID | Used by our use of Sumo marketing tools | www.jasmine.coach | 30 days |
| Ab._gd [followed by a unique 10 digit number] | Used by our use of Braze to manage your account, personalize your experience on our website, and for marketing purposes | jasmine.coach | When browsing session ends |
| _fbp | Used by our use of Facebook to deliver advertising | jasmine.coach | 90 days |
| AA003 | Used by Facebook to deliver advertising | atdmt.com | 3 months |
| ATN | Used by Facebook to deliver advertising | atdmt.com | 2 years |
| fr | Used by Facebook to deliver advertising | facebook.com | 90 days |
| lidc | Used when you share content via LinkedIn | linkedin.com | 1 day |
| bcookie | Used when you share content via LinkedIn | linkedin.com | 2 years |
| bscookie | Used when you share content via LinkedIn | www.linkedin.com | 2 years |
| GPS | Used by Google to deliver advertising | youtube.com | 30 mins |
| IDE | Used by Google to deliver advertising | doubleclick.net jasmine.coach | 2 years |
| personalization_id | Use when you share content via Twitter | twitter.com | 2 years |
| VISITOR_INFO1_LIVE | Used when you view videos on our website via YouTube | youtube.com | 6 months |
| YSC | Used when you view videos on our website via YouTube | youtube.com | When browsing session ends |
| edgebucket | Used by Reddit to deliver advertising | reddit.com | 2 years |
| initref | Used by Reddit to deliver advertising | reddit.com | When browsing session ends |
How can I control cookies?
As your data controller, we respect your right to privacy and allow you to choose which types of cookies you would prefer to use (unless such cookies are considered “strictly necessary”). You can control cookies by using our cookie preference manager by clicking the button below. Click on the different category headings to find out more and change our default settings. Keep in mind that blocking some types of cookies may impact your experience of our sites and the services we are able to offer. The cookie settings that you choose will be remembered whenever you visit any of MFI’s sites and you may change your settings at any time.
Of course, we will need to use a cookie to remember the settings that you have chosen within this cookie privacy manager. This will have a couple of consequences:
- If you delete all your cookies, you will have to update your settings with us again.
- If you use a different device or browser, you will have to tell us your settings again.
Alternatively, you can control cookies directly from your web browser Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit and delete cookies.
The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your cookie settings:
Where can I find more information about cookies?
You can learn more about cookies at the following third-party websites:
- AllAboutCookies: http://www.allaboutcookies.org/
- Network Advertising Initiative: http://www.networkadvertising.org/
- Wikipedia: https://en.wikipedia.org/wiki/HTTP_cookie